After seeing this picture, the marketing pholks at Phish.com have a little better idea of who they should market hard to.

Dudes. Those little red triangles are over the heads of the ladies in attendance. Some rough estimates have put the male to female ratio at around 72:1. So besides the knowledge that no man should try to pick up a girl at a phish concert, it gave the people that market to phish fans a very cut and dry example of what sex the majority of their fanbase is. It has been known for quite some time that most “jam bands” have a much larger male following than female, but little has been done to market directly to the male fanbase. Before touching on that, it makes sense to consider why the fanbase shakes down like this. For arguments sake, I’m going to throw out a few very broad generalizations on this.
1. I know very few girls who would drive or fly 9 or 10 hours to see a concert
2. Girls typically have more sense than to sit in front of a computer and refresh livenation.com for 3.5 consecutively in hopes of getting a single ticket, to a single concert. They’re much smarter with their time!
3. Guys, in my humble opinion, are a lot more willing to see the same band three nights in a row. Phish doesn’t play the same songs on back to back nights, and it is rare that they will repeat a single song over the course of 3 concerts (which is a big reason why people will try to see them multiple times in a row).
Anyways, phish now has hard evidence that their fanbase is predominantly male. So why not make their concerts/products more guy friendly? How can they do this?
-Convert a few extra ladies bathrooms to men’s rooms.
-Come out with more “guy specific” merchandise items. IE sporting goods, golf balls, frisbees, coolers, gas grills, etc with the phish logo on them. Despite it getting away from their hippy roots, if they took a few cues from professional sports teams, they could tap into a large market of untapped revenue.
Now I’m rambling on like a 25 minute phish song. Basically phish marketing guys, you did a great job on twitter by live-tweeting the songs as they were played at the last 3 concerts you put on. Your whole fanbase appreciates that you gave away the MP3′s of the complete concerts for free the morning after the concert. And yesterday when I pre-ordered tickets for some of your upcoming concerts, I had the ability to pre-order the MP3s of the shows I want to attend at the same time I bought the tickets. Those MP3′s by the way, are also cheaper than what phish’s jamband contemporaries charge for theirs. You had 75,000+ people try to get tickets to a venue that held 14,000 for three nights in a row. If that doesn’t tell you something about the demand for your “product” and how hard your fanbase will try to acquire your product, than you haven’t been doing your homework! You know they’re out there, and you know who they are, and what they will do. Change the game, give them a product they have yet to see.