Internet for Contractors
In the almost year or so that I’ve been writing this blog, I average about 10 views a day for new posts. Yesterday’s post got 72 views which led me to believe that Facebook for Contractors is worth expanding on. And thanks to everyone that took the time yesterday to view my post.

Among the older crowd, Facebook still has a bad reputation. A lot of my older peers and clients that I have spoken with, still view Facebook as something that their kids use to tell their friends what they had for lunch today and to post pictures of how hammered they got on the weekend. While this still makes up a large part of what Facebook is used for, it has also taken on a new role for older folks and businesses. The fastest growing demographic on Facebook is people over 35 who are using it to market themselves, as well as reconnect with old friends/college room mates/co-workers etc.
What does this mean for contractors?
It means your potential clients, customers, suppliers, peers, and business contacts are on Facebook interacting with each other and you are MISSING out on the conversation.
We all know your industry (construction) is going to have a hard year in 2010. There isn’t much work available and unemployment is at an all time high. How helpful would it be if someone showed you how to stretch your marketing dollars and marketing reach further than ever for almost no charge at all? I’d hope that gets you excited, because when you finally open your eyes to what is currently available online to spread your firm’s footprint, you will be blown away. Like you, I work in a brick and mortar industry. Contractor’s can’t buy insurance online (at least not the kind of coverage that will correctly cover your company) just like they can’t pave a road online. What we use the internet for, is to help educate potential clients and customers about what our capabilities and strenghts are and to keep them up to date on what is happening in our industry as to how it affects theirs. Want to see what I mean? Check our BLOG out. For the next era of construction, a lot of project owners will turn to the internet not the yellow pages to choose who will do their work. Do you want to be the company that misses out on the opportunity because you were too stubborn to get online and be found by the people that are looking for you? The smart construction firms are getting online, revamping their websites that were last updated in 2002, making facebook fanpages, tweeting (we’ll get into this tomorrow), and showing prospective clients the type of work they do, posting pictures of jobsites, posting pictures of safety practices(this will lead to lower insurane rates), and showing the face of their company instead of being another generic construction firm in the yellow pages.



If so, now is the time to get it a real helmet.
