dp

There was an historical merger of the two software giants today.  Despite being well respected in their own industries, they knew that to survive and stay relevant, as well as profitable that they would have to join forces to be able to stand a fighting chance against their rival, Google.  It remains to be seen how this merger will effect the world of search engines, but it goes to show what is possible when two competitors align themselves against their biggest competitor.

In today’s contractor landscape, who is “your Google”?  Who is the contractor that is taking 87% of your jobs?  Who could you join forces with to try to topple them?  Sure, you’d have to reorganize your company, probably lay some folks off, but in the long run would you rather keep playing it safe and be out of business before the economy rights itself, or would you like to be the company that emerges in the new contractor landscape as the hybrid of two competitors who put their differences aside and their strengths together to beat a common enemy?