dp

If you’ve read the paper or watched the news in the last 24 hours, you have probably heard about the boondoggle that took place at the White House yesterday over the available technology or lack thereof. If you missed it, here’s a link from the Washington Post that a good friend of mine sent me yesterday http://tinyurl.com/cdb6c2

It basically says that the Obama Administration had a myriad of issues revolving around antiquated technology that was very sub-par to what they used for campaigning. Some examples were 6 year old Microsoft operating systems, high level staffers without phones or email, and only a limited number of laptops available for the West Wing. It’s unfortunate when the TV show equivalent has better technology than the actual West Wing!
Obviously, the Obama administration will be overhauling their technology over the coming weeks and months to be prepared and up to date with running the country.
If they are overhauling their systems to run more effectively and efficiently, what has your company done to embrace the inevitable change that is nipping at your heels?
I can hear you thinking to yourself, “what the hell would I need facebook for? I’m a business owner and I don’t have time for that nonsense.” And you’d be wrong. Social media is the direction marketing is going in. It’s the direction where leads will be generated from and where conversations will take place over anything and everything. If you are a company still in the dark ages, AKA communicating solely via snail mail, faxes, and telephone; there is a good chance the new way of communicating will pass you by around the same time you are closing your doors for the last time. Social media is not a fad. It is not going away. Business will be done on computers. Design work for projects will be completed and shared on the internet between the various parties working on it. If the White House(regardless of who’s running it) is getting on board with the new technologies to run the country, it probably couldn’t hurt to embrace them as well as a business owner that wants to stay relevant after the economy rebounds.